When I first saw the ad I assumed the product would be healthy for me due to the colors the company uses, and the slice of orange in the ad. They both depict an appealing female. If your target audience is who you want to sell your products and services to, some important questions to ask yourself include: Who is your ideal customer? As I changed my mind, TeenVogue and Seventeen were suitable for Turbulence for examples and inspirations, as their target are teenagers mostly , as I realised I wanted a more teenager magazine style than the classic Vogue. Right now our target audience would consist of men and women between the ages 21 to 44 that are all over America and Spanish countries. I am a subscriber to Cosmopolitan magazine, and would recommend it to other young female readers. Also woman are known to be insecure about their bodies and how they look due to the fact that celebrities are seen as perfect because of how the media represent them with perfect hair, skin, makeup and clothing and this story expresses to woman why and how they can love themselves, by using the word 'yourself' it creates a connection with the individual reader and its as if the magazine is demanding them to do so.
Surely is mother and father. An established brand before the digital age, Cosmopolitan has evolved with the times and their target audience. The ad itself displays various designs that customers can rip out of the magazine and keep to mimic themselves. There are very few magazines that have the pedigree and staying power that Cosmopolitan has. They are strong-willed, confident, and know exactly what they want. When flipping through a magazine a woman or girl would see ads for cosmetic surgery, makeup, wedding dresses, perfume, diets, jewelry and the list goes on.
Combined we hope to be the number one beer company in the world. The nail art pens provide a pen point to activate color that allows the consumer to design nails easily and according to their standard. The advertising in this magazine is also focused on the male population with spots on thinks like: different alcohols, cigarettes, electronic devices, and sexual products. Editor, Farrah Storr, ensures that every Cosmopolitan feature is made for the modern woman who wants to impress in all areas of her life. This relied on consumers seeking out Cosmopolitan in traditional ways like newsagents and supermarket shelves. She held the same role at Lifetime magazine from 2003 to 2004 and was publisher of Cosmopolitan from 1999 to 2003.
They target their older audience of Gen x with their adverts as a lot of them are advertising anti aging creams, this gives of the idea that these woman have to stay young as all the way through the magazine all of the focus is on beauty and fashion making the older audience want to try and keep up with all of these models and actresses. This appeals to men readers because the cover serves as somewhat of a tease to what they might find inside the magazine after purchasing. Born in Ireland, Barry has worked in more than 25 countries, reporting and training other journalists in broadcasting, technology and social media. Although diapers are mainly worn by children who are not yet potty. Glamour believes in the power of women being themselves and stands with women as they do their own thing: honestly, authentically, and awesomely.
Farrah explained how, essentially, a rival is anything that millennial eyes might otherwise be drawn to. Glamour is one of the biggest fashion and beauty media brands in the world, currently reaching an all-time high of one out of eight American women, with 9. Without target audience your company can lose a lot of money and not only that, it can bring your whole company down and away in no time. Should Advertiser Be Flocking To Cosmopolitan? This essay will look and describe the differences between the magazines and why they are there. In the text it discusses how Jessie j is becoming as big as stars such as Leona Lewis, Ellie Golding and Florence and the machine. You could not see that before. To find out my target audience, I began searching the range of ages of the audience from successful teenage magazines.
Reading Time: 5 mins September 16, 2013 Marketing your business on the Internet is all about content, content, and dare I say it, more content! Cosmopolitan encourages its readers to embrace certain identities as a woman. We are glad that we can target different ages. And through their other social media outlets, Cosmo provides their audience with health, fitness and beauty news, tips and tricks. Articles attempt to comfort the reader by informing them, for example, that it is acceptable to engage in pre-marital sex because there are women throughout the world that are doing the same thing. Cosmopolitan, therefore, is undoubtedly a fitting title for a magazine geared towards single woman who are looking for advice about sex, fashion, and sophistication.
Small businesses can effectively compete with large companies by targeting a reliable audience. She uses it to keep in touch with her friends, document her life, and share the viral conversation starter of the day. First of all, we will set mother and father who are in age range between 25-30 years old as our target audiences. U sing Kathmandu as a destination that the consumer is dreaming about. As a result, it was clear that the brand needed a new strategy — one that focused on innovation around the core product of the magazine. In the Jakarta-Kuala Lumpur flight, you'll find women with diamonds sitting beside maids. Smaller image: This image of the woman posing and having an art sculpture next to her with the same posture, relates to the cover feature 'work of art' as this image shows a type of art.
The predominant belief is that women must learn how to get a man and keep him. This is partly why it is able to pull so many good readership numbers every month. Keep in mind: what works on one platform may not necessarily work on another. The magazine features celebrities of all ages, along with typically…. The nail art pens offer consumers value with water based nail polish that can be wiped away clean if a mistake is made and can work on top of any nail color. Speaking at the , editor-in-chief Farrah Storr and commercial strategy director Georgina Holt, explained how the brand has turned around its fortunes in a short space of time. With the current state of the economy, having a well-defined target market is more important than ever.