This happens especially in cases where the products are related to infants, kids or elders. Also Read: In marketing, every activity is done for influencing the behavior of customers and that is the reason why customers are seen as the king of the business. Enterprises must focus on the two as they should take care of what is demanded of the product by the consumer as well as they should advertise the product so well that it will grab the attention of the millions of customers instantly because the buying decision is taken by the two together or by keeping in view of the other. Consumer do not resale product. Examples of products regulated under this law include electrically operated toys, cribs, rattles, pacifiers, bicycles and children's bunk beds.
It can also be known as client or buyer. Any type of user, other than the buyer who purchases goods, consumes the goods by taking permission of the buyer will also come under the category of Consumer. In the business world, these words are used scores of times in a day and most of the time they are used interchangeably. Meet the Consumer Consumers use the products or services they buy. On the other hand, if you are developing tax software, your customer is also your user. In this case, the young kids of the elderly parents take the responsibility of ensuring that their mobiles stay recharged and their bills are taken care of.
Another key point in the consumer vs customer discussion is that customers can be businesses that buy and then resell products. Hence, the mother or father of a small infant or child becomes the customer and buys it so that the child's needs can be fulfilled. A consumer is a person who uses or consumes a product. It does not imply a mental health status or criminality or any other such thing. My company sells fee-based online services in addition to a free basic online service and product.
The two terms customer and consumer are essential terms in the economic ideology of Consumerism. A bank is a good example. Strictly defined, a customer is someone who buys goods or services from a store or business. On the other hand, consumers are those who consume or use the products or services. In this case, even though they are the end consumers they are not the customers as someone else buys it on their behalf.
As such, consumers play a vital role in the economic system of a nation. The friend who buys the watch is the customer as he has done the transaction with the seller. The person who uses the goods or services is known as a Consumer. A teenager getting a video game from a store at the mall is a buyer as is a distribution company that purchases raw materials from a manufacturer on credit. The federal government has the most far-reaching legislation that protects consumers. A lot of people assume that consumer and customer have the same meaning but these are very different terms from a perspective of a marketer. The customer can also demand better service but within the agreed boundaries and any new service he seeks, carries additional price.
A consumer is a person who consumes products or services, whereas, a customer refers to the person who buys the product by paying the price to the seller. As a business owner, you'll be selling your products and services to a customer — the person who buys your goods. Patrons needs are met by the fixed-form goods and services priced to sell. Although these words are used interchangeably, their meanings are subtly different. When a retailer begins to consider itself like a product agent for each customer, long-term relationships flourish. But they cannot go to a supermarket or grocery to buy these even though they are the end users.
For example, a publisher who sells textbooks must market to both the distributor who will sell the textbooks and the professors who will order them for class. So, the companies should give equal importance to both. In this case, he is both the consumer as well as the user of a product. Clients have lengthy conversations about specific service needs a professional requires, and the service is usually tailored to a client's specific needs. For example, a patron might buy a gift from a department store for his spouse, making him the customer and his spouse the consumer.
The purchasing business is simply a buyer when it plans to resell the items purchased, but it is a consumer when it uses them as in the case of buying office supplies. Consumers either buy or does not buy the products that they necessarily use while customers are people who buy goods and services, but may not use the merchandise themselves. This law was pursued by Nader's group because of the many deaths that have occurred due to drivers backing over people or children they cannot see. Essentially, a consumer is a user of goods. It can also be known as client or buyer. Once he gives the gift to his friend, it is the friend who will wear the watch, and hence is the end consumer.
However, people do not care about these typical grammar rules while using these words in their daily life. When you formulate a business and marketing plan you must take the time to identify your ideal target market. One of the most well-known consumer advocates is Ralph Nader, who started the consumer advocacy group called Public Citizen. They have their own functions, but the thought of the two are almost the same. Moreover, the beneficiary of such services will also be regarded as the consumer.
Even the cleverest advertising probably won't turn a teetotaller consumer into a beer-drinking customer. So theoretically you could make up a word of your own, and as long as it is defined within the legal document, you should be fine. This condition is not necessary in case of customer. What Do We Mean By Customers? This is why the words are often interchangeable and are easily confused. However, in certain cases customers are not the consumers. Meet the Customer The customer is the person who buys the goods or services. Afribrand, a firm that used to specialise in marketing products to street hawkers, was mystified when the new biscuits it supplied were simply not bought.