Strong and consistent financial performance 1. Its resorts compete with other resorts and parks especially within the U. The first Disneyland was opened in July 17, 1955 in Los Angeles and the most recent in 2005 in Hong Kong. Disney was named as the most powerful global brand by London-based Brand Finance in 2016 and also stood at 8 position on the Forbes Most valuable brand in 2018. Finally, Interactive 3% creates branded entertainment across media platforms and develops online services.
According to Mintel report 2003 the further increase of Internet proliferation with vast electronic media opportunities create is likely to reduce drastically the use of hard copy products. The competitors are very seasoned and experienced and are likely to eat into the market share if the resort fails to innovate constantly. Control of strong brands leading to a good market positioning The company has some of the best media brands in their possession. It includes one theme park and two themed hotels. Some examples have included Playdom, an online social gaming company; Marvel Entertainment, owner of strong brand characters which include Hulk, Spider-man and the Fantastic Four; and WideLoad Games, a developer of interactive entertainment.
Although this resort is world famous and has been extremely successful, it is still subject to market forces. This type of cross-platform integration is unmatched by any mass media company on the planet. Magic Kingdom is the most visited theme park in the world with more than 15 million visitors per year 5. There are four categories of businesses that Disney operates in. Growing gaming market The increase in internet speed and the advancement in the quality of games have created more growth for the gaming industry. Customers expect the company to deliver the quality promised by the brand, and communicated to them through various promotion mix activities. The paper identified various feasible opportunities.
By understanding and identifying customer pain points companies can create a truly seamless experience. Strong Brand Image Walt Disney has one of the most powerful brands in the entertainment business. The weather conditions in France and Japan determine the profitability of theme parks. The company has kept itself relevant to its customers on each of their interactions with the company and met their expectations. The media segment of the company creates and delivers lifestyle content across media platforms.
It predicts that the introduction of these technologies will enable the company to target and tailor the media delivery to active and prospective customers. Studio… 1126 Words 5 Pages The Walt Disney Company Walt and Roy Disney founded the Walt Disney Company on October 16 of 1923, as the Disney Brothers Cartoon Studio. Still, coming off a strong fiscal 2014 years end September 30th , is there still room for the stock to deliver long-term growth to new investors? Web-based media will continue to expand in the coming years, and Disney needs to continue to shift its overall strategy to include this growing segment. It is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Piracy Piracy of programming is increasing due to technological advances, allowing conversion of programming and other content into digital formats. Disney has expanded its holdings to include the Mirimax film studio and the Pixar animation company, giving it access to an even greater number of brands and characters.
Still, a major weakness of its products and services is the effect of seasonality on them. Walt Disney has been working their way to reaching more customers through online videos. The company is also expected to profit from its Parks and Resorts segment, which includes recently-opened Shanghai Disney, as well as the ongoing success of Pixar, Marvel, and other assets. The data insights also help the company optimize the employee resources, drive customers towards the best rides, understand and foresee customer pain points and help drive ultimate customer experience. It is one of the largest resorts in the world with more than 30,000 acres of land.
The company also has the option to leverage its strong brand image to enter new businesses. Weaknesses Weak Performance of Studio Entertainment Revenues of studio entertainment and consumer products segment have declined in the past three years. Not only did its shares reach all-time highs, but the company experienced resounding cross-platform success with its Frozen franchise, spurred excitement for the forthcoming sequels to the original Star Wars trilogy, and readied the opening of the new Shanghai Disney Resort. For instance, changing lifestyles as a result of influences from other countries and cultures, various media, create new expectations and requirements for the content of media sources. The park offers a great variety through its 4 very differently themed parks: Magic Kingdom, Epcot dedicated to technological innovation , Hollywood Studios show business theme and Animal Kingdom animal conversation theme 4.
High Cost of Doing Business Because live sporting events drive viewership and, consequently, ad revenues, Disney invests a lot of money in purchasing the broadcasting rights for several sports. Demand for Frozen merchandise was higher than any Disney film in recent memory, with about 3 million Elsa costumes sold in North America alone. Still, coming off a strong fiscal 2014 years end September 30th , is there still room for the stock to deliver long-term growth to new investors? This makes them vulnerable to the regulation of these areas. This company has done remarkable progress in all fields and it gave entertainment to its lovers. There are 100 Disney channels broadcast in 34 languages and 163 countries.
Weaknesses Broadcasting Trends Over the past several years, the emerging popularity of streaming options has impacted ad revenues across the television industry. Lack of new characters and stories Opportunities Threats 1. The financial figures show that only cable broadcasting and television create sound profit. While the revenues are generally high during the fall, they decline during the summer months. Localization and changing cultures 3. Winnie the Pooh trial According to Datamonitor 2004 a one-billion-dollar lawsuit against Walt Disney over the cash generated by the Winnie the Pooh character is likely to finally go to trial in 2005. Also, optimism motivates workers to adopt a mindset of excellence that focuses on solutions and opportunities, thereby contributing to the strategic innovation of the business.