Quite often, I receive customer newsletters in the mail in which the company proudly announces that this is the first issue of its new quarterly publication, and that I should be sure to watch for new issues every three months. In addition to highlighting helpful content, new features, and upcoming events, look for ways to include your customers. Company Pride Boost company pride for employees by reporting on a company's achievements. General Information Scatter general information through your newsletter between the features and story blocks. Discuss when and how employees should wash their hands. Include customer or project wins, any awards or accolades that have been achieved, details on product launches that have made the news or any other successes during the quarter. Behind-the-scenes photos Give customers a look behind the scenes by posting pictures of employees moving massive inventory for the holiday season, or a shot of your team stocking shelves.
You can either use your newsletter to announce events as they get close or announce the schedule for the quarter in one foul swoop. For example, a furniture store can offer an article about how to remove pet stains from furniture. This is a gentle way to introduce products and services to your readers, without a hard sell. Check out the excerpt below also featured in our from last year from Pardot customer Twilio. Keep an eye out for what events might be happening in the community and get involved.
Personal experience — You can make your newsletter come to life by giving the content a personal spin. Instead of striving to keep workers in the know about random news events, the primary goal of these newsletters is to keep workers fired up about the key objectives--in other words, the mission--their organization is pursuing. Provide a list of basic requirements that each staff member should be aware of. Topics That Focus on Safety All work environments are different and each will have differing safety procedures and requirements. The same is true for your company newsletter. Surveys, polls, and feedback: Ask your customers what they want. Everybody loves guessing quotes from movies or identifying movies from still photos.
When current customers know what is important for a successful campaign and the reasoning behind it, they will be able to apply the concepts to their own experiences. Denise has created and deployed a wide variety of strategies at large organizations, start-ups — and in her own business. The goal of your newsletter is to bring links to the inboxes of readers that will entice them to click through to your blog or website. Whether you're discussing employees who lift as part of their jobs or those who may only lift things occasionally over the course of their workdays, the guidelines for safe lifting are the same. Remember, the things you leave out of your newsletter are just as important as those you put into it. If the company underestimates the time required of its employees to produce the newsletter, the publication will suffer.
Business information Your newsletter is a great place to offer tidbits of information about your business or brand. This type of content lends itself more naturally to certain businesses but if you get creative this connection can be formed with businesses of all types. Profiler: A piece about a team, an individual, or a department. Turn your year-end sales numbers into a cool chart, or provide customer satisfaction ratings and comments in a visual way. Perhaps nothing to do with your products or services. Create a list of valuable tips, most popular articles on your blog or money-saving ideas that refer to your business. Try creating a hurricane preparedness checklist, a tax season list, even a household cleaning supplies list if it applies to your client or company.
Therefore it's better to give your subscribers the opportunity to opt-out from your newsletter before you become flagged as spam. Try creating an article that answers X Questions about Y Product or Y Problem. He is not an interruption in our work. This will not only help you reuse content, but also, you will drive traffic to your blog. This newsletter idea is one way to talk about trends in your industry, your company mission, and other topics. Another employee may have lost 100 pounds after dieting for the last year. Shares 136 Email marketing is often a large component of a social media marketing campaign, and a regular newsletter can do a great job of promoting your business.
Event calendar: Tell subscribers about upcoming events in your company like your monthly webinars or weekly podcasts or industry such as conferences and expos so they can participate or trust you to pass things on. Fun ideas Loosen the tie, or kick off your heels. Business video tours Break out a video camera and provide a short tour of your business for customers to check out in your newsletter. Surveys create content for two weeks and position you as a thought leader in your industry. Everything in the newsletter is there exclusively for the edification of employees--as opposed to the education of employees for the edification of management. An Offer You need to have a reason for people to open and keep subscribing to your newsletter. He is not an outsider in our business.
In their space they can share opinions on best practices, teach new tactics and comment on news. Fun and Games: Custom created sudoko, word games, crosswords, and competitions like Goofy Picture with public vote , baby pictures of employees and you try and guess who this baby is today. Product Reviews No, not just glowing reviews of your products or scathing remarks about your competitors, review tools that your company uses, new analytics or third party devices that relate to your product. Inspiring and Motivational Quotes — I love inspirational quotes. Design: What do you want your email newsletter to look like? I am going to talk about my experience creating a magazine for one of the largest software firms in the Middle East where I served as Communications Manager for quite some time. Just be sure to remain true to your brand. Consider addressing for everything from refilling the water cooler to ensuring that filing cabinets are filled from the bottom up to reduce the risk of them tipping over.